- British Food Fortnight has been granted formal recognition as part of the National calendar and will run for a fortnight starting on Saturday 26th October, the last day of British summer time, and ending with a grand finale at the Spirit of Christmas show at Olympia on 10th November.
- Events are being planned across the country to mark British Food Fortnight. Schools, restaurants, pubs, organisations, families and communities are being invited to take part by making a special effort during the fortnight to buy British food and if possible to buy it from local butchers, green-grocers, farmers'' markets and other small producers.
- The Guild of Fine Food and the Campaign for Real Food are encouraging their members, who include over 500 of the leading independent food retailers and producers of real food and drink as well as pubs, hotels and restaurants committed to serving local food, to stock predominantly British regional food and drink during the fortnight and to decorate their stores with posters about the event. In a similar promotion in 1998, 98% of retailers taking part increased their sales of British food and drink by in excess of 15% and 72% regularly now stock foods initially brought in for the promotion.
- The Alliance and The Guild have invited other organisations who share the objectives of promoting real British food to support the event and to help promote it. The following have all agreed to do so - click here
- The Steering Committee for the ''Your Countryside You''re Welcome'' campaign - which comprises DEFRA, the Countryside Agency, Department for Culture, Media & Sport and the English Tourism Council - has decided to adopt British Food Fortnight as their autumn promotion.
- British Food Fortnight aims to promote:
- Local food
- Local producers
- Local distribution chains
- Communities and villages coming together for an event in the village pub or village hall - ''breathing life back into the village''
- Promoting ritual aspects of food preparation rather than snack and grab